Phil Bedford

Master Franchisee, Referral Institute Middle East

Have you ever noticed how the world’s tallest building is always built during economic boom and then a recession follows straight afterwards? Think of the Burj Khalifa, and many other structures. Economic trends are cyclical. Hence, tough times and boom times will continue forever.

An experienced business trainer, Phil Bedford regularly appears as a speaker in the UAE and abroad educating people on how to build their business by word of mouth and “Creating Referrals for Life”. His expertise and experience working with both companies and networking associations, coupled with a passion for training have helped him launch the most successful BNI Chapters in the Middle East to date. He brings over a decade of experience to his role as Master Franchisee for the Referral Institute. Phil lives in Dubai with his wife Michelle, and can be contacted at

Phil Bedford is the Middle East Master Franchise owner of The Referral Institute, an international referral training and consulting company with branches across the world. He helps companies increase sales through training and consulting and relationships. He holds a master’s degree and brings over a decade of experience in sales training, business development and consulting to his role as Master Trainer at the Institute.

In recognition of his phenomenal business success and remarkable skills as a trainer, Phil was awarded the coveted President’s Award in 2009 by The Referral Institute. An engaging and inspiring speaker, he regularly delivers key-note addresses both in the UAE and internationally. Phil travels extensively and uses his hugely successful blog at to educate people on building their business by word of mouth marketing and ‘Creating Referrals for Life’. With his magnetic stage presence and unique delivery style, Phil instantly connects with individuals and captivates audiences around the globe.

Phil has also spearheaded the launch of some of the most successful Business Network International (BNI) chapters in the Middle East.

BNI is the world’s largest referral organization and Phil held the post of Regional Director for the Middle East between 2007 and 2010. Phil is also a Certified Professional Behavioural Analyst (DISC) and a NLP Master Practitioner and he combines this expertise to train people in the art of building their business by referral and lifelong relationships.

Specialties:- Sales training, BNI, Referral marketing, Networking trainer, Networking consultant, Word of mouth marketing, Marketing trainer, Keynote speaker, Speaker Phil can be contacted at